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CLIENT
AAMI Insurance

STUDIO
Designworks Melbourne (now Landor)

CREATIVE TEAM
Creative Director: James Sterling
Senior Designer: Tim Wood
Designers: Jeremy Snowsill, Lacy Kuhn
 

Essentials by AAI is the first accessible car and contents insurance option for low income Australians. Offering a 'build your own' cover structure, they are able to effectively help those on tight budgets. Designworks Melbourne was tasked with creating a simple, inclusive identity to introduce this brand across Australia. 

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